Most people don’t go to a website to marvel at its beautiful design. Visitors to your website are looking for high quality content. Unique information on your website will help boost its popularity and search engine ranking. Great content should be built into the static pages of your site at the onset. To continue driving new traffic, you may want to create a blog with regularly scheduled updates.
Frank Lloyd Wright wouldn’t have been much of an architect if he had put the kitchen sink in the bedroom. Likewise, search engines look for logical site structure. Does your site code clearly mark the page as relevant to a particular topic? An optimized website will utilize a “robots.txt” directory to instruct search engines how to read the website in addition to a complete sitemap.
Your website’s content, code, and design should be focused on driving traffic from specific keywords. Keywords are terms or phrases that are relevant to your business and your customers. Unfortunately, you can’t simply type a few keywords in your HTML code and expect to rank well in Google, Yahoo!, and Bing. Keywords must be relevant to the content on each page.
The single most important factor in search engine rankings is site popularity. Popularity is measured in “backlinks”. A backlink is acquired every time a different site on the Internet links to one of your pages. Directories, blogs, social networks, article aggregators, and partner businesses are all fantastic sources of backlinks to boost the popularity of your website.